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Advanced Energy enhances Korean presence

10 December 2007

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Advanced Energy Industries has announced the launch of its newest customer resource, a Korean-specific website. The new site, www.advanced-energy.co.kr, helps customers find up-to-the-minute product, support, applications and corporate information from Advanced Energy. The site includes exclusive content for registered users.

The Korean site marks another step in a corporate-wide program to upgrade web-based content, projects and services to AE's customers worldwide. Korean-speaking customers can register on the new website and subsequently opt-in via e-mail to receive targeted content. Customers who opted-in via AE's other-language sites received the Sputter SpotlightSM and the FPD FocusSM e-newsletters earlier this year. In addition to application-specific newsletters, registered users can also subscribe to product demonstrations and technology and market-specific announcements.

"Because AE is deeply dedicated to our Korean customers, we are very pleased to enhance our ability using this new website to communicate with them and to serve them - with speed, focus and precision," commented Dr. Hans Betz, president and CEO of AE. "We know that our customers' time is valuable," noted Sung Lee, president of AE Korea. "In addition to quality content, we now offer customers a convenient way to exchange information via our website and the ability to choose content that is of special interest."

The new Korean-language site complements AE's websites in English, Traditional Chinese, Japanese and German. All AE websites will be continually refined and personalized to improve the customer's experience. To fulfill its promise to upgrade web-based content and services to customers worldwide, AE plans to launch a Simplified Chinese-language site.